Media Manager · Dublin, Ireland

Thirty years of
media that matters.

Video production, photography, web content and brand strategy — built inside one of the world's leading medical device companies. Now available for freelance and consultancy.

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30+
Years experience
3
Publications
20+
Endorsed skills
1
Paisley College grad

Skills & expertise

What I bring to the table

A rare combination of technical depth and creative range, built across a 44-year career spanning software, media and marketing.

Video & Audio
Film & Video Production
End-to-end production — scripting, filming, editing and delivery. Adobe Premiere Pro, sound editing and animation.
Photography
Digital & Film Photography
Product, corporate and documentary photography for print and digital. Adobe Photoshop post-processing.
Web & Content
AEM & Content Management
Adobe Experience Manager, content strategy, SEO, web copywriting and digital publishing at enterprise scale.
Creative
Adobe Creative Suite
Photoshop, Premiere Pro, and the wider Creative Suite — used daily across a 30-year career in media production.
Marketing
Marketing & Brand Strategy
Marketing communications, product launch, B2B marketing, corporate communications and sales operations.
Technical
Programming & Analysis
Early career in software development — computer control of medical infusion pumps and statistical analysis at Glasgow University.

Proficiency

Video Production
Expert
Adobe Creative Suite
Expert
Photography
Expert
Content Management / AEM
Expert
SEO & Web Content
Advanced
Marketing Strategy
Advanced

Career

Experience

Four decades across two very different disciplines — from clinical computing to corporate media.

Nov 1992 – Jul 2022 · 29 years 9 months
Media Manager
B. Braun Group · Full-time

Responsibility for all UK website activity, media projects, video production and new media A/V solutions across one of Europe's largest medical device companies. Managed the full lifecycle of content from strategy through to delivery — spanning digital, print, video and live event media.

AEM Video Production Photography SEO Adobe Premiere Marketing Comms Product Launch B2B
Dec 1977 – Oct 1992 · 14 years 11 months
Programmer
University of Glasgow

Software development for medical applications — programming computer control of medical infusion pumps and haemodynamic monitoring systems. Statistical analysis in clinical research contexts. Three peer-reviewed publications in medical informatics resulted from this work.

Medical Software Statistical Analysis Infusion Pump Control Clinical Research

About

Frank Toal

I'm an experienced media manager with a career spanning both sides of the technology divide — starting as a programmer in medical computing at the University of Glasgow, then spending nearly three decades as Media Manager at B. Braun Group, one of the world's leading medical device companies.

That combination gives me something rare: a genuine understanding of technical subject matter, and the creative skills to communicate it clearly — through video, photography, web content and brand strategy.

I studied marketing at Paisley College, and have since built expertise across the Adobe Creative Suite, enterprise content management (AEM), SEO, video production, photography and corporate communications.

Now in Dublin and available for freelance, consultancy and project-based work.

Work with me →

Education

Marketing
Paisley College
Marketing professional qualification
1977 – 1992
University of Glasgow
Medical computing & statistical analysis

Interests

Music, guitar playing & collecting
Retro gaming & early home computers
Film photography & darkroom work
Personal finance & data tools

Music & guitars

A lifelong passion

Music has been a constant alongside everything else — playing, listening, and collecting. An ear trained in audio production translates directly into an appreciation for tone, dynamics and the decisions behind the mix.

Playing
Guitar
Electric and acoustic — from clean fingerpicking to driven leads. The instrument that rewards a lifetime of attention and never stops revealing something new.
Collecting
Instruments & gear
Guitars accumulated with purpose — players and pieces, each chosen for tone, feel, or something harder to name. Electrics and acoustics, each with its own character.
Listening
Music & recordings
An interest in how recordings are made as much as what's on them — the production, the room, the decisions behind the mix.
Production
Audio & home recording
Sound editing and audio production skills from a professional career, applied to music and personal projects with the same ear for quality.

Publications

Research

Peer-reviewed research published during work at the University of Glasgow, covering computer control of infusion devices and haemodynamic monitoring.

Computer control of a Braun Infusomat pump
Dec 1986
Microcomputer-based haemodynamic monitoring during continuous extradural analgesia
Apr 1986
Computer control of an Imed 929 infusion pump
Sep 1985

All publications indexed on PubMed / NCBI.

Get in touch

Let's work together

Available for freelance projects, consultancy, and creative collaborations. Video production, photography, content strategy, AEM — or something new entirely.

info@franktoal.com linkedin.com/in/frank-toal franktoal.com

Ready to start a project?

Whether it's video production, photography, content strategy or something new — let's talk about how I can help.

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